12 | 12 Piccadilly Arcade
Located between iconic Piccadilly and Jermyn Street – HagenHinderdael’s installation takes over the unit at 12 Piccadilly Arcade for the month of October 2022. Part of a wider initiative by Westminster City Council, Great Portland Estates, Heart of London Business Initiative and Appear Here – creative brands are invited to take over and deliver a pop-up boutique for a one month residency. Passionate about craftsmanship, creativity and sustainability, HagenHinderdael have used the opportunity to showcase their latest sculptural products.
Location
Piccadilly Arcade, Westminster, London
Client
Great Portland Estates, Crown Estates, Westminster, Art of London, Heart of London
Materials
HagenHinderdael Collection
Photography
© Rob Smith