Working with paper as the raw material, UNFURLED is a feature installation taking over the front window at Gaggenau London during London Festival of Architecture 2022. Designed by artists HagenHinderdael, the installation combines folded paper, mirrors, and lighting to create a unique artwork transforming from a 2-dimensional form into a 3-dimensional sculpture.
UNFURLED reflects on Bauhaus teachings of form following function. A core Gaggenau belief, the Bauhaus teaching is a vital element that aligns the designer and the showroom through their values and craft. Using a geometric, abstract arrangement of books in a pattern to be repeated through reflection and refraction in the mirrors behind the installation UNFURLED is both minimal in aesthetic yet powerful in its design.
At its core, UNFURLED also celebrates precision craftsmanship with a loving attention to detail. Over 100 recycled catalogues are stacked and meticulously folded, combining simple geometric movements with functional methods to create a bold architectural gesture in the front window at Gaggenau London. The folded catalogues display glimpses of the Gaggenau range against the backdrop of the showroom, enhanced at night with dramatic lighting.
Reflecting further on the Gaggenau brand principles, the artists worked closely to align with the showroom in their initiatives to achieve a zero-waste methodology design. Just as many components of Gaggenau appliances are designed to be recycled at the end of life, the installation itself is made of fully recycled and zero-waste elements. In its structure, UNFURLED is spread across the existing Gaggenau joinery from the shop floor which has been manoeuvred to be centred to the front window and allows the artists work to arrive and disappear without leaving a trace of having been there during the London Festival of Architecture. Similarly, the materiality of the installation itself is made of a combination of mirrors recycled from a previous installation as well as the old Gaggenau catalogues.
Through its re-use and non-obstructive installation methodology, UNFURLED is a playful and sustainable installation aligning with Gaggenau brand principles whilst activating the architectural space of the front window.