12 | 12 Piccadilly Arcade

12|12 Piccadilly Residency
Client: Heart of London, Westminster Council, Great Portland Estates

Design Lead: HagenHinderdael

Located between iconic Piccadilly and Jermyn Street – HagenHinderdael’s first retail shop takes over the unit at 12 Piccadilly Arcade for the month of October 2022.

Part of a wider initiative by Westminster City Council, GPE, Heart of London Business Initiative and Appear Here – creative brands are invited to take over and deliver a pop-up boutique for a one month residency.

Passionate about craftsmanship, creativity and sustainability, HagenHinderdael have used the opportunity to showcase their latest sculptural products.

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