12|12 Piccadilly Residency
Client: Heart of London, Westminster Council, Great Portland Estates
Design Lead: HagenHinderdael
Located between iconic Piccadilly and Jermyn Street – HagenHinderdael’s first retail shop takes over the unit at 12 Piccadilly Arcade for the month of October 2022.
Part of a wider initiative by Westminster City Council, GPE, Heart of London Business Initiative and Appear Here – creative brands are invited to take over and deliver a pop-up boutique for a one month residency.
Passionate about craftsmanship, creativity and sustainability, HagenHinderdael have used the opportunity to showcase their latest sculptural products.
Video Credit © John Orton, Westminster City Council





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